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Much of the company's growth without investment capital has been attributed to its affiliate program, with more than 500,000 affiliates to date.
As of January 17, 2010, Friend Finder Networks had a negative net worth equal to 8 million, million in cash on hand and 0 million in liabilities.
It has cautioned that, unless it can repay or restructure its obligation, it will face “a material deficiency in our short term liquidity.” With these shortfalls in mind, the company again announced an intention to make an initial public offering of stock, representing a 49% stake in the company, with plans to use the proceeds to pay down its debt and become listed on the New York Stock Exchange.
“Friend Finder is a good company with bad debt,” Brooks said.
“At some stage, patience will run out, and the lenders will have to take that company over and run it themselves. I’d love to see him back at the helm,” Brooks said.
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